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Identification of risk in a short life cycle business opportunity - a case study
 
 
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Politechnika Poznańska, Wydział Inżynierii Zarządzania
 
 
Publication date: 2020-07-29
 
 
Organizacja i Zarządzanie 2019;80:149-163
 
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ABSTRACT
The business environment creates both opportunities and threats for an organization. Enterprises identify market opportunities in order to create and deliver value to stakeholders through the implementation of future-oriented projects. An opportunity is a situation arising in an organization’s environment, that is conducive to achieving its goals using the available resources. Taking advantage of a business opportunity is associated with achieving benefits which are accompanied by a risk. The short life cycle of a business opportunity forces enterprises to make decisions regarding their use without detailed analyses of the project. The paper presents a case study on taking advantage of a short life cycle business opportunity based on the real estate market. The first part of the paper presents the concept of risk and business opportunity with a short life cycle. The second part of the paper focuses on the specific risks associated with different phases of the life cycle.
ISSN:0239-9415
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