The goal of a crowdsourcing platform’s (CP) activity is the efficient creation of innovative solutions and new products by crowd (Internet community) members for its clients (organizations, companies and people). Effective management of the crowd (as workers of the crowdsourcing company) enables CPs to achieve this goal and offer clients innovative solutions in accordance with their orders and expectations. The paper presents a model of the virtual crowd management process on CPs and verifies the possibilities of its practical application by existing crowdsourcing companies. The paper characterizes the principles of CPs and their contributors’ activity on the Internet. It describes the contribution of managers and crowd members of the crowdsourcing company in the creation of innovative solutions, and the influence of their work on its competitive position on the online market. Next, it analyzes the results of the author’s research on the possibilities of using the proposed model in practice, which was conducted in 52 CPs on the Internet in 2019.