The aim of the study was to identify and assess of importance of the information placed on unit packaging of dermocosmetic, which are perceived and analysed by con-sumers during the purchase process. A direct personal interview survey covered a group of female consumers making regular purchases of dermocosmetic products. The survey has revealed that dermocosmetic packaging is an essential medium of information on packed product for respondents. Key information, for women respondents, placed on the dermo-cosmetics packaging are: purpose of the product, description of its cosmetic action, expiry date/ PAO, use instructions, declared active ingredients, and “free-from” declarations. Less important are the following information: on conducted tests of dermocosmetics, brand, manufacturer, product name, product weight, detailed product composition (ingredients), recommendation of independent institutes and promotional information. The least im-portant are: pro-quality and ecological information, country of origin, information on packaging material, as well as the manufacturer's website and info line. Correct adjustment of markings placed by the manufacturers is necessary if they want to effectively use the dermocosmetics’ packagings as a medium of information in marketing communication.