The purpose of the article is to explain the problem of key parameters that have a fundamental impact on the growth and development of the company. The authors attempt to understand parameters based on literature analysis in nine key areas of the business model, taking into account the individual stages of company development. In addition, the areas, stages and determinants of growth and development in an effective business model were discussed. The article ends with an analysis of sets of the main indicators monitoring the growth and development of the business model at various stages of the organization’s life cycle.