The article focuses on one of the modern technological tools – artificial intelligence (AI) and its use in an enterprise that operates in accordance with the principles of sustainable development. The aim of the study is to assess the use of artificial intelligence in the operations of a manufacturing company. The article is based on the experience of the Polish company Northwood Pallets Producer LLC (a manufacturer of wooden packaging). A comparison of three key areas shows the synergistic impact of AI on the production process at Northwood, visible from material analysis, through thermal protection of the product, to energy control. The company has not only implemented AI, but built it into its sustainable strategy, strengthening the existing pillars of its operations, i.e. through increased material efficiency, a Focus on more favourable low-emission indicators, energy savings, reduced operating costs, and improved product quality, not only by introducing new solutions, but also by including these solutions in the product description and. Thus, the example of Northwood Pallets Producer LLC shows how integrating artificial intelligence in sustainable production processes can lead to improvements in operational efficiency, cost reductions and support for the sustainable development strategy.