Application of employer branding in order to improve attractiveness of the employer in polish circumstances
1
Doktorant, Politechnika Poznańska, Wydział Inżynierii Zarządzania
Publication date: 2020-08-25
Organizacja i Zarządzanie 2013;61:163-172
ABSTRACT
This article regards employer branding. The first part of this text is focused on the term employer branding. The second part of this text shows results of the empirical researches made in Poland between 2010-2012. The third part contains conclusions. The goal of this text is to demonstrate factors which decide about attractiveness of the employer and which tools are mostly used by the companies in Poland in order to create their positive image as the employers.
| ISSN: | 0239-9415 |
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