On reasons of corporate social responsibility: an integrative perspective
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Alexandru Ioan Cuza’ University of Iaşi, Romania
Publication date: 2020-08-25
Organizacja i Zarządzanie 2013;61:173-184
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ABSTRACT
Currently, long-term performance of a company is closely related to the overall impact of its actions, therefore an increasing importance is assigned to the concept of social responsibility within organizational strategy. This orientation that also characterizes the Romanian business environment, due sometimes to the European imperative, other times based on different reasons, is the subject of a large Romanian - Belgian research project. It generally aims to obtain answers on, among others, the level of knowledge and way of perceiving social responsibility, practices and actions, differences between activity sectors, procedures’ application and quantification of CSR effects. In this article a part of the outcomes of the documentation process, related to assigned meanings, types of activities and CSR practices are grouped, sorted and systemized. Both the interest for this concept in the literature and its place and support in reality outlined the importance of this area, as an argument to the initiated approach.