Economic activity requires its participants to adapt to the constantly changing requirements of the business environment. In 2021, in times of increasingly heated disputes on the geopolitical level and uncertainty accompanying the consequences of reforms referred to as the Polish Order, the uncertainty of consumers and entities active in the internal and external market increases. The forecasts of epidemiologists regarding the possible development of the COVID-19 pandemic and other threats (European Center for Disease Prevention and Control, 2021) do not support macro- and micro-scale investment activity. For this purpose, an analysis was made of students of Greater Poland’s universities as potential, active entrepreneurs, coping with the conditions of a free, global market. Their readiness to pursue their own business activity was examined, as well as their knowledge and / or the scale of using networking and crowdfunding platforms. The results of the study were compared with those obtained in a similar study from 2017. The results of the study indicate that young, potential and active entrepreneurs expect a defined and consistent economic policy of the state, especially a transparent way of settling activities and flexible systems of supporting individual industries in crisis situations. Equally important is the preparation and implementation of effective forms of education supporting knowledge and – as a consequence – decision-making processes in the field of running a business.