The paper is dedicated to the problem of work life balance in the context of women entrepreneurship. Finding the right balance between work and life is a challenge to young, ambitious and educated people. The ability to use ideal strategies to balance the demands of professional and nonprofessional roles determines entrepreneurial activity as much as the inherent predisposition. The aim of the article is to present selected theoretical aspects of the work life balance of women: present and potential entrepreneurs and to present the results of empirical research conducted in this field.