Small business owners do not attach too much importance to human resource management, this applies to all its components, including employment. They lack the skills, time and willingness to specify the missing competence and employees. The recruitment process usually takes place in a simplified, almost costless way, using family, friends or employment offices. This simplified way of management only gives the illusion of lower cost of enterprise operation. In the long term, it may pose a threat in the form of a mismatched employee. In case of smaller businesses it may be especially detrimental. The tool presented in the paper, developed within the Time for Professionals project and implemented in the Wielkopolska region, is an example of support for entrepreneurs in the recruitment process. Analysis of the specificity of management (or lack of it) of human resources in SMEs and the assumptions of the mentioned support tool made it possible to determine the benefits that the project will bring both in the short and in the long term.