In the context of Polish insurance firms, scholarly research has identified a gap in the methodologies for assessing employees’ innovative potential (IP) and the significant role of managerial strategies in shaping it. The study focused on team diversity and its impact on IP, noting that among 43-47 active insurance companies, only 18 had product-focused teams, with 16 participating in the research. The literature suggests a positive link between team diversity – considering age, gender, experience, knowledge, skills, and personality – and IP. The main research question explored how diversity influences employees’ IP levels in insurance companies. The article aims to identify strategies for managing employees’ IP effectively and efficiently, emphasizing the need for a precise definition of IP that includes knowledge, skills, and personality traits conducive to innovation. This approach avoids overly broad definitions that may shift the focus from key innovative traits. The research findings included an assessment of the level of innovative potential in terms of knowledge, skills, and personality traits, as well as an evaluation of the correlation between employee diversity and the achieved level of innovative potential. The article also indicates potential applications and directions for further research.