The current approach to the issues of occupational health and safety, with particular emphasis on the protection of employee health, must go beyond the framework of legal regulations and technical / technological solutions. The contemporary working world requires an interdisciplinary approach to safety research and taking into account the human factor to the greatest extent – by treating each worker as the subject of the research. This research context is related to the analysis of employee behavior, i.e., the behavioral aspect of safety and health at work. The aim of this study is to present the possibility of using SWOT analysis to identify the key internal (strengths and weaknesses) and external (opportunities and threats) factors of a selected enterprise in the context of implementing the behavioral safety concept (BBS).