The objective of this paper is to understand the level of knowledge of consumers about spas, their services, products and their benefits. Spas are slowly regaining their prominence in society and are expected to grow well despite turbulence in the economies. As they provide a huge entrepreneurship opportunity especially in the developing nations, it was thought appropriate to investigate how much consumers were aware of spas. For this purpose, awareness of the existence of spas, their types, services offered by them and the benefits derived from them were selected as the indicators. Applying exploratory-diagnostic research design, the data was collected on a sample size of 200 people, residing in the USA and India. Then, a percentage analysis was conducted to understand the people’s awareness level. The study proves that the spa cognizance level in the consumers is very high and people are aware of not just the different types of spas and their services but also of the physical and psychological benefits accrued from them. This paper aims to attract entrepreneurs towards developing their own units or in alliance with existing hotels, as spas provide a solution to one of the most prominent health issues of modern times, namely stress. Moreover, as it is not a capital intensive venture, it provides a lot of opportunities for startups in developing economies like India.